Brand Guidelines

How to use the GravityView name and logo

Questions about using our name, logo, or other aspect of our brand? You’ll probably find your answer below.

Table of Contents


Brand Colors

All media material should use our brand colors:

In certain circumstances, other colors may be used, but ask us first!


Brand Tone

The tone of GravityView is always friendly and informal. We’re a small bootstrapped startup. We’re friendly, personable, and easy to talk to. We aren’t a giant faceless corporation (nor do we want to be one!)


Domain Name

Our website is GravityView.co. While GravityView.com does redirect to GravityView.co, please use the .co domain in any publications.


Gravity Forms and GravityViewGravity Forms

GravityView is an extension to Gravity Forms. We are a separate company and are not affiliated with Gravity Forms in any way (except as an extension to their plugin). You can call GravityView a Gravity Forms extension, add-on, or plugin.

When writing the names of both plugins, remember that Gravity Forms has a space between the words, while GravityView has no space.

Correct:

  • GravityView is an extension for Gravity Forms. ✅
  • GravityView is an add-on for Gravity Forms. ✅
  • GravityView is a plugin that extends Gravity Forms. ✅

Incorrect:

  • Gravity View is an extension for Gravity Forms. ⛔️
  • GravityView is an extension for GravityForms. ⛔️

GravityView

Download rasterized JPG and PNG versions of our logo

Download vector EPS, SVG, AI versions of the logo

Rules for using our logo:

  • Do not recreate the logo using different font.
  • The logo should always include our mascot, Floaty.
  • In rare occasions (e.g. on a dark background), the logo font color can be white. Otherwise, it should always be black.
  • “Gravity” is Pantone Process Black CP 100% Avenir Book. “View” is Pantone Process Black CP 89.52% Avenir Heavy.

Please do not:

  • Use images or content from our website without permission
  • Alter or modify the designs or colors of our logo or Floaty
  • Display our logo in way that implies a partnership or approval of your product or website

When embedding the logo in a page, it should have padding around it equal or greater than the width of the lowercase “v” in the GravityView logo.

The GravityView logo, embedded on a page with proper spacing (at least the width of the "v" in the logo)

When embedding the GravityView logo, maintain padding around the logo equal to the width of the lowercase “v” in the logo.


Floaty, our mascot.

Our Mascot, Floaty

Floaty is our lovable astronaut mascot. When he asked to be our mascot, he gave us permission us to use his likeness. If you would also like to use Floaty on your site to promote GravityView (separate from the logo), please contact us for approval. We’ll ask Floaty and get back to you.


Spelling GravityView

GravityView is spelled as one word with no spaces. The “G” and the “V” are always capitalized.

Correct:

  • GravityView ✅

Incorrect:

  • Gravity View ⛔️
  • gravityview ⛔️
  • Gravityview ⛔️
  • gravityView ⛔️

Questions?

Please get in touch if you have any questions or concerns!